IKEA has been part of many Hong Kong families for the last 45 years, providing home solutions for different life stages and needs of families. Be it a casual hangout spot with friends after school, your shopping destination for furniture and food for your first home, or a place for enjoying a great meal and chilling out with your family – IKEA is the place to go. There is also a piece of IKEA memory in every corner of your home: we’ve all had the experience of poring through the instructions manual and trying to assemble a piece of furniture or cooking up a hearty meal with your favorite IKEA food. IKEA’s iconic blue shopping bag is brimming with ideas for every home, and we are proud to tell Hong Kongers: “Life is better together”.
For 45 years, IKEA has been providing home solutions and inspiration to consumers in Hong Kong at great prices. In addition to expressing gratitude for their support, we would also like to take this opportunity to reconnect with our customers, as we look forward to more years of better living together. From October to early November, all IKEA shops in Hong Kong and Macau will be organising various events and special offers, and also taking a walk down memory lane by highlighting some of IKEA's iconic products. We'll also invite our customers to share their joy with IKEA, to celebrate the 45th anniversary online and offline.” says Adrian Worth, Managing Director of Dairy Farm Group IKEA North Asia.
IKEA is launching a series of activities and promotions from 1 October to 4 November to show their gratitude to customers’ continuous support. A photo booth will be set up at all Hong Kong and Macau stores for customers to capture memorable moments, and mascots will descend on different stores to interact with customers. IKEA also invites fans to share their IKEA stories by leaving comments on IKEA’s Facebook post for a chance to win gift card. A series of promotional offers will also be launched in all stores to celebrate IKEA’s 45th anniversary in Hong Kong. IKEA Hong Kong is also introducing the EFTERTRÄDA collection, the first branded merchandise collection which was first launched in the Harajuku store in Japan earlier this year. IKEA is also launching a series of limited-edition items and food offers at all restaurants, Cafe, bistros and Swedish Food Market in Hong Kong and Macau.
Details of IKEA 45th Anniversary Activities as below:
Time-limited photo booth to capture precious moments
Take a picture with your loved ones at the time-limited photo booth by visiting IKEA stores during the weekends from 1 October to 1 November. You may also meet the adorable mascots stationed at different stores: the cute bear and piglet mascots will show up at the Kowloon Bay Store, while the stuffed sharks that wowed the fans online will be meeting fans at the Shatin Store and Causeway Bay Store, the adorable dinosaur will be at the Tsuen Wan Store, while Macau fans can give the bear mascot a loving hug!
Share IKEA memorable stories for a chance to win a special gift
For 45 years, IKEA has been building the home of your dreams, having gone through numerous moves, renovations and home refurbishments with you. IKEA is now inviting fans to share their IKEA memorable stories by leaving a comment on specified Facebook post from 5 – 11 October or 19 – 25 October. The most interesting stories selected will be rewarded with IKEA gift card.
Selected items from EFTERTRÄDA Collection to elevate the anniversary celebration
Good news to IKEA fans! The EFTERTRÄDA Collection, IKEA’s first branded apparel and accessories is now officially available in Hong Kong and Macau. The EFTERTRÄDA Collection was very well received when launched in the Harajuku outpost in Tokyo earlier this year. Selected products such as bath towel, hoodie, T-shirt and water bottle are the must have items for all fans.
IKEA iconic products to relive every precious home decorating moment
IKEA has been part of every family for the last 45 years. Some iconic products are very popular with a lot of families – try catching a glimpse of them on your next visit and see how many of the following 12 iconic products you can recognize?
To show their gratitude to the customers’ continuous support, IKEA will be launching a series of offers in all stores in Hong Kong and Macau, to live life better together:
Gift better for you: 45th Anniversary limited-edition gift
On all weekends during 1 – 18 October, customers can receive a 45th anniversary food bag for free for every consumption of $450 or more.
Spend better with us: receive a HKD100 shopping coupon upon purchase of HKD1,000
From now to 18 October, customers will receive a $100 shopping coupon upon purchase of $1,000 or above. The coupon can be used from 19 October to 4 November – customers can enjoy $100 off upon purchase of $200 or above on home furnishing products at IKEA stores in Hong and Macau.
Enjoy better at $45
Selected products will be available at a special price of $45 in all Hong Kong and Macau stores for three consecutive weeks from 15 October to 4 November. yuu members can also enjoy a special price at $40 for selected items.
Enjoy better with yuu
For customers who sign up for the yuu Rewards Club, extra privilege will be offered. From 1 – 18 October, redeem an IKEA cash voucher with 10% discount to enjoying double yuu points upon consumption of $1,000, and earn more points for more special offers at over 2,000 retail and F&B outlets in Hong Kong.