ROLEX MARKS DECADE AS OSCARS® GREENROOM HOSTBY INVITING GUESTS INTO A REIMAGINED LANDSCAPE

As Oscars® invitations go, none could be more coveted in the film industry than being welcomed to the famous Greenroom at the Dolby® Theatre at Ovation Hollywood. The biggest names in the film industry are in attendance, as Oscars® presenters, nominees and winners relax there amid their appearances at the Academy Awards ceremony. Hosted by Rolex since 2016, every year the brand reimagines the setting to create a novel, immersive experience.

In 2025, the Greenroom’s theme is restoration of the natural world, taking its inspiration from Rewilding Chile and Rewilding Argentina, supported by Rolex’s Perpetual Planet Initiative. Both are offspring of Tompkins Conservation, an acclaimed non-profit that protects and restores biodiversity. The room depicts landscapes devoid of fences where native species are returning to the wilderness, and nature is restoring their habitat.

With an eye on sustainability, Rolex has employed textiles and light materials in its design. Layers of airy tulle have been imprinted to reveal the fluid contours and soft palette of a mountain landscape set off by lighting diffused through sheer curtains.

A grid of fine wood frames tulle that has been stretched across walls of the Greenroom, including the ceiling, in an elegant pattern. Across one side of the room, there is a sequence of cutouts representing native species, while the earthy colours and textures of the sofas, chairs and tables complete the canvas.