Tissot is reissuing an emblematic design from the late 1970s, with an integrated case and bracelet. The new PRX series is distinctive for its slenderness, the strength of its design and its timeless style. Travel back in time with the PRX series to one of the most iconic era of Tissot watch-making history. To celebrate the launch, Tissot Boutique at Harbour City has undergone a retro makeover to create a unique nostalgic experience for every customer. One of the most popular arcade games in the 70s, “Space Invaders”, will be available at Tissot Harbour City Boutique, lose yourself in the 70’s vibe ! The whole setting allows customers to reminisce the glorious period in a futuristic fashion and commence on a Tissot watch journey featuring the latest PRX series. “Innovator by tradition”, Tissot has always had a flair for designs that reflect their era. In the late 60s, Tissot eagerly embraced the exciting new freedom in watch shapes and launched oversize, colourful, psychedelic, pop-art watches that broke with the conformism of previous years. In the same spirit, the late 1970s saw the appearance of a series of Tissot watches that incorporated an integrated bracelet and the recently-introduced quartz movement. In 1978, Tissot was thus creating a quartz model characterised by a slender case, narrow hour markers and a steel bracelet. Its wide horizontal link, typical of the era’s designs, was fully integrated with the flat, barrel-shaped case. A few years later, Tissot registered the PRX name. “PR” stands for Precise and Robust, while “X”, in Roman numerals, stands for the 10 atmospheres of depth to which the watch remains water-resistant, or a total of 100 metres. To put the new PRX series under spotlight, Tissot launches different online and offline campaigns so that every watch lover can experience the classical appeal of the new watch. The#MY1978TISSOTMOMEN Best Vintage Style Award is now inviting submissions on Tissot’s social platform. Participants can upload photos dressed in 70s or 80s style and tag @Tissot Facebook page and #MY1978TISSOTMOMENT. Tissot and watch collector Jason Chan will select the best themed photos with the most likes. Winners will be awarded with a brand new PRX 40 205 watch. At the same time, Tissot Harbour City Boutique is also launching the “TISSOT ARCARD GAME CHALLENGE”. Participants will get 2 minitues game time upon liking Tissot Facebook Page @Tissot. The highest scorer during the game period will be rewarded with a brand new PRX 40 205 watch. For all watch lovers, don’t miss out the campaigns before May 21!
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