EMPHASIS is always on a mission to redefine what daily wear jewellery is. Pushing forward-thinking individuals to break traditional barriers and embrace their unique personal styles, celebrating the stylish, sophisticated and inspiring. Our collections strive to empower women to express their unique sense of style, splitting into the 3 style pillars: Sleek & Modern, Feminine Elegance and Playful & Versatile. The product collections, grouped under the style pillars, brings to life the delightful and unique creations, working with creative materials, adopting new techniques while collaborating with international designers.

It is also worthwhile to mention that EMPHASIS’ new images are shot by the US photographer Trent Mcginn in New York. Born in the 1970s in Alaska, when the pipeline was being shaped, when bell bottoms were still ‘in’ and when Dolly Parton reigned supreme, now calling New York his home. He has worked with top tier publications on fashion shoots around the world and partnered with luxury brands.

New Timeless Pieces to Add to Your Collection
With autumn breaking through the heat, a closet change is in need to combat the cool, dry weather. EMPHASIS’ Timeless collection rolls out with new jewellery pieces, featuring necklaces, bracelets, earrings and rings to celebrate the change of season.

The Estée Lauder Companies has been committed in supporting Breast Cancer Campaign, to raise public’s awareness of breast cancer prevention and the importance self-breast health checks, to create a breast cancer free world. On its 28th anniversary with this year theme - “It’s more than a ribbon. It unites us.”, The Estée Lauder Companies is hosting a series of activities to raise awareness to breast cancer prevention, education and awareness.

This year, beauty brands under Estée Lauder Companies, including Bobbi Brown, Clinique, Estée Lauder, GLAMGLOW, Jo Malone London and La Mer are going to support Breast Cancer Campaign by launching limited edition Pink Ribbon Products. All proceeds from the limited-edition Pink Products go to Hong Kong Breast Cancer Foundation and Hong Kong Hereditary Breast Cancer Family Registry, providing care services for breast cancer patients.