American Eagle officially launch first Hong Kong based online store

American Eagle continues to promote the #AExME campaign by breaking social frameworks with young people. American Eagle announces to launch Hong Kong based online store www.aeo.com.hk on 24th July,2020. American Eagle has partnered with Localised, a global ecommerce technology company, to launch its first fully localised online store in Hong Kong. Creating a fun and end-to-end shopping experiences – “Shop AE from Home 24/7”, American Eagle is dedicated to providing the best, most trusted solutions for our customers, while making shopping more efficient, intelligent and fun. Customer can “Find your fit” at home.

The new online store unveils its latest American fashion trend along with the preview of Back To School 20 Collection. Customers can discover the upcoming Back To School 20 Collection from 24th July to 30th July prior to the collection official launch in store and shop for your favorite womenswear DREAM and menswear AIRFLEX jeans.

Back To School 20 Collection
AE continues to promote the brand concept #AExME this season to encourage young people to express their true selves through selfies with Back To School 20 Collection.

Inspired by 90’s Nostalgia and 70’s Revival, Back To School collection is crafted with training camp, club sports and dorm essentials. In palette and style, the collection evokes a true fall feeling. Choosing bold colors like orange, peach, rust, forest green and lavender neutrals with different shades of earthy, and romantic color palette, Back To School will go perfect with various fashion possibilities throughout the collection.

Latest Women’s Collection

Keep your stripes and dusty floral print at your fingerprint this autumn. The Womenswear Back To School 20 Collection caught up with striped pattern and floral prints which are relaxed yet refined, and infused with preppy exuberance. You can almost feel a youth and cheerful campus life. A detailed and simple versatile striped creates visual hierarchy and highlight the feminine charm – will freshen up your outfit of the day. The classic floral print element will be your perfect choices. The classic floral print mix and match with a light-wight tank top drawn a retro romantic style.

Different types of denims cuttings and designs in this collection are easy for brighten your look. Denim shirt and Boyfriend style denim jackets are another hero item in this season. The relaxed denim style emphasizes nostalgic silhouette of the 1990s. Throughout men’s and women’s wear, you can find classic silhouettes perfect for the fall vibe.

Jeans are must-have item in the wardrobe. The new Dream Jeans play an important role in this collection. With the highest stretchiness level, the Dream Jeans provides smoothing waistband design with limitless four-way stretch. You can ooze effortless confidence and stylish daily outfit wherever you go with your favorite Dream Jeans.

What catches your attention most this season must be our classic shirt for new campus life. A causal and relaxing oxford shirt is perfect match with AE jeans. The shirts evolve with print pattern to express yourself in a fresh and playful style. The brand continues to surprise everyone with a range of denim style. They go perfect with various fashion possibilities.

Following last season, American Eagle continued the upsurge of men's AIRFLEX with a new look of AIRFLEX+. It is all about JEAN’s newness. Expanding the breath of our AIRFLEX fabric assortment, means that more support at stretching. Furthermore, American Eagle are excited to announce that A BLACK AIRFLEX FABRIC is also available for selection.

Online Exclusive Special Offer
To celebrate the official launch of first American Eagle Hong Kong based online flagship store, American Eagle offers a series of welcoming offers. From 24th July, customers can get an exclusive 10% off for their first online purchase when sign up for American Eagle’s emails. Customers can get extra 25% off upon purchase of any 2 pieces of womenswear DREAM 及 menswear AIRFLEX jeans.

More details, please visit www.aeo.com.hk.