With a history of more than 90 years, Chow Tai Fook Jewellery Group strives to pass on the heritage of jewellery craftsmanship and nurtures innovative designs. Chow Tai Fook’s latest CTF•HUÁ Collection blends modernity with tradition, using ancient gold crafting techniques with a fresh perspective. Inspired by classic symbols, totems and cultural elements, the collection embodies meticulous gold craftsmanship with an impeccable contemporary twist. It is a versatile collection which will become your fashion statement pieces for any occasions this summer. Chow Tai Fook has invited acting duo Hedwig Tam and Jason Wu to star in “A Style Legacy” campaign, channeling the effortless style and spirit of CTF•HUÁ Collection. To bring this inherited legacy to life, Chow Tai Fook is holding “A Style Legacy” Event pop-up at K11 Art Mall, Tsim Sha Tsui, where jewellery-lovers can relive the golden age and experience the traditional craftsmanship and contemporary aesthetics.
Gold jewellery trend makes a comeback
CTF•HUÁ Collection redefines gold jewellery by inheriting traditional craftsmanship and infusing modern aesthetic into each and every design – a collection designed for Gen Z or the young-at-heart. Each piece is meticulously handcrafted with a versatile and unique style, perfect for elevating your every-day look. If you love exploring the stories behind each design, with an eye for detailed craftsmanship and a love for signature style, CTF•HUÁ collection is your must-have jewellery pieces for an effortless, head-turning style.
Follow your heart is the greatest motto of this generation. We celebrate individuality that refuses to be defined. “Dopamine Dressing” represents the 2022 fashion trend, it is a vibrant styling full of happy colours. The new generation loves expressing themselves freely, each with their own personal “happy” style. Just as the gold jewellery in CTF•HUÁ collection that remind us of the sun, warmth and life, let the gold colour beams this summer and take the classic style further and beyond.
“A Style Legacy” Event at K11 Art Mall
Enter a Golden Age where Culture Meets
Inspired by the brushstrokes in Chinese calligraphy, “A Style Legacy” Event showcases a hybrid aesthetics of the classic and contemporary that transcends through time. The versatility of brushstrokes resembles that of gold, capable to be crafted into different shapes and style by traditional meticulous craftsmanship. The result is creativity beyond imagination: a timeless and bold collection that could be worn elegant or edgy. Open from today till 23June, “A Style Legacy” Event welcomes all jewellery -lovers to relive the golden age where style and legacy meet.
Sectioned into different zones against a red and black backdrop, visitors will be first greeted by CTF•HUÁ collection story board. Discover the stories and craftsmanship behind the gold jewellery pieces to embark a mesmerizing journey.
“A Style Legacy” pop-up houses interactive cameras, photo walls and jewellery showcases
Whether it is the strong intricate lines of Chinese fans or the creative spirit of freeform brushstrokes, CTF•HUÁ Collection takes inspiration from traditional culture, symbols and totems, intertwine them with modern contemporary aesthetics. “A Style Legacy” Event is equipped with interactive cameras and photo walls against a red backdrop with brushstrokes design. Jewellery showcases featuring gold-beaming CTF•HUÁ Collection are on display.
Start the journey by taking photo snaps of your #OOTD in the interactive area. Here is the best demonstration of the versatility of the collection – whether you are dressed in mini black skirt or denim jeans, CTF•HUÁ collection will embellish your outfit all the more. Get a digital and printed photo for keepsake. Immerse into the golden age in “A Style Legacy” Event and be mesmerized by the creativity sparked by traditional jewellery craftsmanship that goes beyond imagination.
Chow Tai Fook《A Style Legacy》Event
Date: 18-23 June 2022
Location: Atrium, K11 Art Mall (18 Hanoi Road, Tsim Sha Tsui)
Time: 12nn – 8pm (Available from 18 June 2022 4pm)
*After the experience, visitors can redeem a CTF•HUA gift from Chow Tai Fook shop (Shop G06). While stock lasts.
ChowTaiFook #HUAcollection #StyleLegacy #CTFgold
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