Salvatore Ferragamo appoints Maximilian Davis as Creative Director, effective 16 March 2022. Born in Manchester, graduated from London College of Fashion, Maximilian founded his eponymous brand in 2020 and attracted immediate international recognition. Marco Gobbetti, Chief Executive Officer, commented: “I am delighted to welcome Maximilian at the House of Ferragamo. The clarity of his vision together with the level of execution and his powerful aesthetic make him one of the most brilliant talents of his generation. His work is defined by elegance, refined sensuality, and constant commitment to quality. Through his lens of contemporary sensibility, he will write a new, exciting chapter for this house built on a heritage of creativity, craftsmanship, sophistication, and outstanding human values”. Maximilian Davis added: “I am deeply honoured to be joining Ferragamo, and grateful for the opportunity to build on the rich and profound heritage of the house. Ferragamo represents a dedication to timeless elegance and sophistication that I find incredibly inspiring. I’m looking forward to articulating my vision, elevated by the codes of Italian craftsmanship, quality and innovation”.