Tornabuoni 1927, a milestone place and date for Ferragamo come together to form the title of a new line of men’s accessories. Palazzo Spini Feroni, the Florentine heart of this fashion house, in fact stands at the start of via Tornabuoni and 1927 marks the year of Salvatore Ferragamo’s return to Italy after a great success in Hollywood.
With its sophisticated, elegant, cool allure, the line perfectly embodies Ferragamo’s creative craft and artisanal heritage, with an attention to state-of-the-art production technology.
Tornabuoni 1927 comprises an assortment of Large Leather Goods and Small Leather Goods designed mainly for leisure time, for those stylish moments outside the office. A line with a precise identity that also embraces more youthful elements and more affordable articles.
The Large Leather Goods have three main themes:
A selection of bags in deerskin, incredibly soft and unbelievably light, which include a sailing bag and a tote, available in black and white, and a clutch. They all feature the embossed Tornabuoni 1927 logo as their distinguishing mark.
An assortment of accessories in nylon with a 3D rubber logo application: from the generous backpack with shoulder straps in a padded technical fabric, perfect for city movers, to the shopping totes, especially the red version with black lettering and the one innavy blue.
Finally, again in nylon, but with the logo printed on a small leather label: a backpack, waist bag, hands-free bag in black and navy and a small shoulder bag.
Standing out among the Small Leather Goods, in deerskin, are a wallet, black or white, and a credit card holder in the same palette.
As if providing a special link between past and present, the Tornabuoni 1927 line features in an advertising campaign that evokes dreamlike, mysterious moods. Skilful use of light and shade brings to mind the Flemish painters, with the accessories in the new line inserted into real tableaux vivants. Works of art that merge with everyday lives, set against an elegant manor house in the Florentine hills.
Available online and in all Salvatore Ferragamo boutiques.
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