Luxury online retailer THE OUTNET is pleased to announce the launch of an exclusive capsule with designer brand Erdem.
The London-based fashion house, which was founded in 2005 by designer Erdem Moralioglu, has forged its own path within the industry. A storyteller at heart, his collections are formed around a narrative championing heroic women at a particular place and a moment in time. The brand is known for its dramatic and expressive look and feel, inspiring strength and confidence in the women for whom he designs.
Known for his evocative floral prints, Erdem’s collection for THE OUTNET consists of 25 styles, all fabricated in signature prints from his previous collections and reimagined in new silhouettes especially for this exclusive. The capsule includes a wide variety of dresses as well as tops, skirts and a signature pair of trousers.
Launching globally on-site October 7th, the collection will be available at exclusive prices ranging from HKD$3,000 to HKD$7,810.
“Erdem is an independent fashion house with a truly distinctive look and is much loved by our global customer. He is renowned for creating poetic and timeless pieces and we are delighted to launch this exclusive edit on THE OUTNET. This stunning capsule, crafted in his beautiful archival fabrics in signature styles really captures the powerful essences of the Erdem brand” – Vikki Kavanagh, Interim Managing Director, THE OUTNET
“I am so thrilled to have had the opportunity to create this capsule for THE OUTNET, it has allowed me to revisit some of my favourite archive fabrics; I have loved having the opportunity to take something that already exists and create something original and timeless. Working with THE OUTNET we wanted to create something that celebrated nature and had a sense of ease to it; the collection is a celebration of my past but also something new” - Erdem Moralioglu
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